Switzerland's natural beauty, location advantage and political system earn accolades abroad


A representative survey carried out by Presence Switzerland in 19 countries shows that Switzerland enjoys a very positive image abroad. It earns high marks for its natural beauty, unspoiled environment and well-functioning political system, and also as a centre for business, research and education. The Swiss financial sector enjoys an excellent reputation, with its banks and financial institutions taking the first rank ahead of Germany, the UK and the US. There is however limited public awareness internationally of what Switzerland is doing to promote peace and human rights and address the problems the world is facing today.

A red spotted cow made of wood stands in a Swiss mountain landscape.
The overall public perception of Switzerland abroad is very positive. © FDFA