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Tourism development: strengthening of destination management (Tisza) / sustainable tourism based on provincial values

As part of its enlargement contribution, Switzerland is supporting this tourism project to strengthen Destination Management Organizations (DMO) in the economic development areas of Northern Hungary and the Northern Great Plain. The project focuses on cultural tourism.
Thème / région ciblée
Promotion de l’économie privée
Promotion des exportations pour les PME
Groupe-cible
The beneficiaries are business providers of the region, small and medium touristic enterprises of the least developed Hungarian micro-regions, members of the Tourist Destination Management Organization and, as a result of the increased competitiveness of the region, residents of the region.
Contexte
In 2005 Hungary developed an overall tourist strategy called National Tourism Development Strategy of the Hungarian Tourist Authority (2005-2013). A National Medical Tourism Development Plan (2007-2013) was added to it. The strategy direction of these formal documents includes the setting up of larger destination management organizations in several regions to restructure the tourist institutional system, strengthen the tourist values of the region, and thus contribute to employment creation.

Hungarian registration number: SH 6/6
Objectifs
One goal of the project is to develop a Destination Management Organization, strengthen the touristic values of the region, and thus to contribute to increased competitiveness of the region and employment creation. Based on provincial values and ecotourism in the defined region, this project will not only lead to job creation in the specific sectors concerned, but also take into account all stakeholders directly or indirectly related to the concept.
Activités
  • A tourist-friendly campaign will be planned and executed
  • Marketing tools and educational material will be developed, supplemented with missing information and enforced
  • Trainings (accomplishment of an educational series and online trainings) will be provided
  • A new qualifying and benchmarking service system will be created
  • The organization and implementation of a specific tourist cluster will be implemented
Résultats
  • The compilation of a specific attraction register for the seven landscape centres alongside the 120 km stage of the river Tisza will be systematically designed and presented
  • A service system will serve the accomplishment of high-standard tourism and increase the competitiveness of tourist enterprises
  • A specific tourist cluster will strengthen network cooperation
Données-clés du projet
Pays:
Hongrie Hongrie
Montant de la subvention suisse:
CHF 1'049'120
Budget total du projet:
CHF 1'336'854
Date d’approbation de la subvention:
29.09.2011
Statut:
en cours
Responsabilité de la mise en œuvre du projet:
Contact suisse:
Numéro du projet: UX-00303.03