Tourism development: strengthening of destination management (Mátra) / healing services activities
As part of its enlargement contribution, Switzerland is supporting this tourism project to strengthen Destination Management Organisations (DMO) in the economic development areas of Northern Hungary and the Northern Great Plain. The project focuses on medical tourism.
Thème / région ciblée
Promotion de l’économie privée
Promotion des exportations pour les PME
The beneficiaries are business providers of the region, small and medium touristic enterprises of the least developed micro-regions (Sirok and Matraderecske), members of the Tourist Destination Management Organization, health care organizations, and, as a result of the increased competitiveness of the region, residents of the region.
In 2005 Hungary developed an overall tourist strategy called National Tourism Development Strategy of the Hungarian Tourist Authority (2005-2013). A National Medical Tourism Development Plan (2007-2013) was added to it. The strategy direction of these formal documents includes the setting up of larger Destination Management Organizations in several regions to restructure the tourist institutional system, strengthen the tourist values of the region, and thus contribute to employment creation.
Hungarian registration number: SH 6/4
One goal of the project is to develop a Destination Management Organization, strengthen the tourist values of the region, and thus contribute to increased competitiveness of the region and to employment creation. Based on healing services in the defined region and the whole business potential of this region, this project will not only lead to job creation in the specific sectors concerned, but it will also take into account all stakeholders directly or indirectly related to the concept.
Données-clés du projet
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Numéro du projet: UX-00303.02