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Slovak Paradise Tourism Cluster

The project aims at the mobilisation of the high tourism potential of the Slovenský raj (“Slovak Paradise”) and surrounding areas and sustainable development of the region, through the establishment of a regional tourism organisation and a Tourist information centre in the UNESCO World Heritage Site Dobšinská Ľadová jaskyňa (Dobšinská Ice Cave). In addition, the local public and private actors (including the Roma community) will be trained in effective tourism destination marketing.

Theme/Focus Area
Security/ Stability/ Reforms
Regional Development
Target Group
Visitors (Dobšinská Ice Cave, NP Slovak Paradise)
Residents of the Microregion Slovak Paradise
Citizens of municipality Stratená
Marginalized Roma communities in the area of the NP Slovak Paradise
Context
The National Park Slovensky Raj with its adjacent destinations is an important tourist destination in Slovakia. Many necessary marketing activities in this region are undertaken in an uncoordinated manner or not undertaken at all. A system of ensuring certain collective services is absent. There is no link between tourism requirements, private and public sector and landscape planning. An Instrument for managing quality controls of products and services as well as supplementary educational activities are missing.
Goals
The goal of the project is to mobilise the high potential of tourism in the Slovensky Raj and surrounding areas and to allow a sustainable development of the region. The specific objectives are: (i): Create new jobs and business opportunities for local residents and businessmen; (ii): provide a high quality of services for visitors
Activities
The main activities are:(i): Establishment of the cluster of tourism of the NP Slovenský raj; (ii): Educational activities; (iii): Marketing activities and reservations – information system; (iv): Restored tourist markings, revitalization of tourist areas; (v): Establishment of TIC
Results
The expected results are:

  • Established regional tourism organisation (cluster)
  • 1400 trained participants from private, public and civic sector and representatives of marginalised groups
  • Reconstructed Tourist information Centre (TIC) in Stratená – Dobšinská Ice Cave 
  • Small tourist infrastructure repaired/created
  • Functioning information and reservation system
  • Multilingual presentation publications, Multimedial CD and web of NP Slovenský raj, Exhibitory panels

Additional Information and Documents


Internal Links
  • Swiss Contribution to Slovakia
    Switzerland supports the Slovak Republic with a total amount of 66,866 million Swiss francs between ...
  • Projects
    This list shows all approved projects relating to Switzerland’s contribution to EU enlargement in th...

External Links
Articles and Press releases
Key data of the project
Country:
Slovakia Slovakia
Amount of the Swiss grant:
CHF 1'198'000
Total budget of the project:
CHF 1'440'903
Date of grant approval:
24.01.2012
Status:
ongoing
Responsibility for project implementation:
Swiss contact:
Project number: 7F-07867.01