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Slovak Paradise Tourism Cluster
The project aims at the mobilisation of the high tourism potential of the Slovenský raj (“Slovak Paradise”) and surrounding areas and sustainable development of the region, through the establishment of a regional tourism organisation and a Tourist information centre in the UNESCO World Heritage Site Dobšinská Ľadová jaskyňa (Dobšinská Ice Cave). In addition, the local public and private actors (including the Roma community) will be trained in effective tourism destination marketing. Theme/Focus Area
Security/ Stability/ Reforms
Regional Development Target Group
Visitors (Dobšinská Ice Cave, NP Slovak Paradise)
Residents of the Microregion Slovak Paradise Citizens of municipality Stratená Marginalized Roma communities in the area of the NP Slovak Paradise Context
The National Park Slovensky Raj with its adjacent destinations is an important tourist destination in Slovakia. Many necessary marketing activities in this region are
undertaken in an uncoordinated manner or not undertaken at all. A system of ensuring certain collective services is absent. There is no link between tourism requirements, private and public sector
and landscape planning. An Instrument for managing quality controls of products and services as well as supplementary educational activities are missing.
Goals
The goal of the project is to mobilise the high potential of tourism in the Slovensky Raj and surrounding areas and to allow a sustainable development of the region. The
specific objectives are: (i): Create new jobs and business opportunities for local residents and businessmen; (ii): provide a high quality of services for visitors
Activities
The main activities are:(i): Establishment of the cluster of tourism of the NP Slovenský raj; (ii): Educational activities; (iii): Marketing activities and reservations –
information system; (iv): Restored tourist markings, revitalization of tourist areas; (v): Establishment of TIC
Results
The expected results are:
Additional Information and DocumentsInternal Links
External Links
Articles and Press releases |
Key data of the project
Country:
Amount of the Swiss grant:
CHF 1'198'000 Total budget of the project:
CHF 1'440'903 Date of grant approval:
24.01.2012 Status:
ongoing Responsibility for project implementation:
Swiss contact:
Project number: 7F-07867.01
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